Vision, mission and values

Vision

As demonstrated by its actions and its choices, Haut-Madawaska is a welcoming, transparent and proud community. Haut-Madawaska is the destination by excellence for its quality of life, its economic prosperity and its unique culture and identity. Its leadership style puts the citizens first so they become part of the change.

Mission

To offer high quality services to its citizens while actively contributing to the socio-economic development of the Community by providing the services with honor, respect, responsiveness, equity, and integrity.

Values

Transparency, visionary, innovative, attributable, motivated, proud, realistic, united.

Logo definition


The shape of the logo symbolizes a geographic point location. It evokes the united community, the singular and enviable geographic location, as well as technology.

At a glance, the logo represents vitality, quality of life, and hospitality.

The sunrise in the background conveys a new beginning and a promise for the future.

Oblique lines illustrate the mountains, the forest sector and the agriculture. The same lines reveal a bell tower, an industrial building, a covered bridge, and rooftops. These buildings express a sense of community, economic vitality, heritage, history, and culture.

The rooster symbolizes pride, joy of life and work. It announces each new day with enthusiasm.

The contrasting river in the center of the logo highlights the beauty of the landscape. It represents the valley and the tourism sector. It invites us to follow its current, inspiring the slogan: Suivez la route bleue!/Follow the blue road!.

The shore, in dark blue at the bottom of the logo, evokes a feather and represents the poultry industry.


Colors

Blue is freshness and evokes trust, freedom and the technologies.

Green comes from the nature and expresses good luck, growth and hope.

Yellow represents warmth, creativity, optimism and hospitality.

Branding and design by Productions Rouj. Produced by T-Nours Communications.

© 2024 Haut-Madawaska. All rights reserved.